Creating a Google Analytics 4 dashboard – 10 essential reports

A GA4 dashboard is a visual representation of your website’s performance data. It organizes real-time information into charts, tables, maps, and scorecards. These visualizations help you monitor key performance indicators (KPIs) and relevant metrics over specific periods, empowering you to optimize your website’s effectiveness.

How to Create a Google Analytics 4 Dashboard

1. Log in to GA4:
   • Access your GA4 account.
   • Navigate to the “Explore” section on the left-hand menu.
2. Predesigned Explorations:
   • GA4 offers prebuilt dashboards based on techniques like funnels and paths.
   • Explore these ready-to-use templates to start tracking data immediately.
3. Custom Dashboard:
   • For more control, create a dashboard from scratch:
     • Click “Blank” to access the editor.
     • Select audience segments, metrics, and dimensions to monitor.

Ten Essential GA4 Reports for Your Dashboard:

1. Traffic Acquisition Report:
   • Understand visitor sources, engagement levels, and conversion impact.
   • Identify fruitful traffic channels.
2. User Behaviour Flow:
   • Visualize user journeys through your site.
   • Identify drop-off points.
3. Conversion Rate by Channel:
   • Measure conversion effectiveness across channels (organic, paid, social).
   • Optimize marketing efforts.
4. eCommerce Performance:
   • Track revenue, transactions, and product performance.
   • Analyse top-selling products.
5. Mobile vs. Desktop Traffic:
   • Compare user behaviour on different devices.
   • Optimize mobile experience.
6. Content Performance:
   • Analyse page views, bounce rates, and time on page.
   • Identify high-performing content.
7. Event Tracking:
   • Monitor custom events (downloads, form submissions, video views).
   • Evaluate user interactions.
8. Audience Segmentation:
   • Create segments based on demographics, behaviour, or technology.
   • Tailor marketing strategies.
9. SEO Insights:
   • Track organic search traffic, keywords, and landing pages.
   • Optimize SEO efforts.
10. Real-Time Overview:
    • Monitor live user activity.
    • Detect sudden spikes or anomalies.

Remember, GA4 dashboards are your compass in the digital landscape. Use them wisely, and may your insights lead to growth! 📊🌟

Sources:

1. Databox: Google Analytics 4 Dashboard Examples
2. MonsterInsights: How to Create GA4 Dashboards
3. Stackby: Custom Google Analytics Dashboard
4. Google Analytics Help: Create and Customize Dashboards